I am whatewer you want me to be

Inkjet print on archival paper, 200 x 105 cm, 2008

“I Am Whatever You Want Me To Be” is an opulent photographic self-portrait that shows four archetypical characters referring to my previous work. It combines Bulgarian tradition (the kukeri dancer wearing a “beast” like costume) and Bulgaria’s struggle with the idea of tradition (the chalga singer) with quotes from American pop-culture (boom box, fast food, television). It is a freeze-frame of an implosion of space and time — the general relativity of the free market becomes a theory of culture. This work was commissioned for the show Moleculart, curator Boris Kostadinov, Rajko Alexiev Gallery, Sofia (2008).